The Metaverse evolution is speeding up.
(What are the Metaverse, history, and adoption from the world)
The Metaverse refers to an online 3D world accessed through smart devices, computers, and virtual reality headsets.
Interaction, engagement, and implementation of any environment or space are the core principles of Metaverse, and users can become fully immersed in online environments through Metaverse technology.
The Metaverse, which is positioning itself to be the Internet 3.0, is a virtual reality “advert (to) -platform” that can host social media, video games, different environments, spaces, and other apps within the same space. As this NPR article “Think of it as the internet brought to life, or at least rendered in 3-D.”
Google and Facebook have transformed the market and monetizing model of most businesses. The Metaverse could be the next iteration of this, the next step for digital business strategies.
Yet, these virtual worlds are still evolving before the best practices emerge.
But getting the first seat on this journey will be hard, maybe confusing, but beneficial for the long term.
What Does It Mean for the Companies?
(What does it mean for companies to adapt to the Metaverse)
Adapting to the new technology can be challenging without the right guide; the Metaverse developers first need to solve the digital identity problem. The most convenient way for interoperability in this industry is for everyone to have a singular, personal identity that they can take from business to business.
The pandemic has already forced many businesses to transition their operations online and set their employees to work from home. While this abrupt transition went (overall) smoother than expected, many have missed the collaborative experience that a video call grid simply can’t offer.
Facebook has pushed out the beta version of its Horizon Workrooms app to mitigate this issue. The website says it’s a “VR space for teams to connect, collaborate, and develop ideas.” This also uses the potential for training staff in Metaverse.
Retail is one industry that’s already jumping on the Metaverse train.
Imagine trying on new clothes and purchasing them without ever leaving home. Nike is even preparing to sell virtual sneakers for “characters” within this next-gen digital world.
Ultimately, the Metaverse lets consumers engage with companies and/or shop their products immersive and interactive.
Ways of how companies are adapting and merging into
the Metaverse:
(What does it mean for companies to adapt to the Metaverse)
Adapting to the new technology can be challenging without the right guide; the Metaverse developers first need to solve the digital identity problem. The most convenient way for interoperability in this industry is for everyone to have a singular, personal identity that they can take from business to business.
The pandemic has already forced many businesses to transition their operations online and set their employees to work from home. While this abrupt transition went (overall) smoother than expected, many have missed the collaborative experience that a video call grid simply can’t offer.
Facebook has pushed out the beta version of its Horizon Workrooms app to mitigate this issue. The website says it’s a “VR space for teams to connect, collaborate, and develop ideas.” This also uses the potential for training staff in Metaverse.
Retail is one industry that’s already jumping on the Metaverse train.
Imagine trying on new clothes and purchasing them without ever leaving home. Nike is even preparing to sell virtual sneakers for “characters” within this next-gen digital world.
Ultimately, the Metaverse lets consumers engage with companies and/or shop their products immersive and interactive.
Ways of how companies are adapting and merging into
the Metaverse:
(What does it mean for companies to adapt to the Metaverse)
- Enrich the consumer experience
- Virtual products
- Collect new data on customers
- Market physical and digital products and services
- Virtual agents and assistants for every business needs
- Virtual space and environment benefits package
- Support Metaverse payments and finance
- Offer hardware and applications to support Metaverse activities
Preparing for the Metaverse
(How to merge your business with the Metaverse)
The foundation of any successful business strategy is research. To prepare for the Metaverse, companies will need to get acquainted with everything Metaverse-related, from the basics to the opportunities in these virtual worlds.
Build a picture of the various Metaverse that exist, how they differ, who has a presence, and the balance between them.
The gaming, leisure, and more commercial activities for the Metaverse the technologies involved to build and access them, and who can help develop your presence.” but the real potential doesn’t stop here. This digital world will persist even when no one is in it.
The next step in preparing for the Metaverse is to choose a platform. David Whelan, chief executive of the Metaverse creation platform ENGAGE XR, argues that this choice’s target audience is the key. “We have seen brands run small events on gaming products in the past, where these products might have 150 million users–but 90% are under the age of 12, and all they want to do is troll each other,” said Whelan.
There are reasons brands might want to design their Metaverse. “Businesses are going to want a level of control for how they are represented and what the end-user experience is like when people come to visit them,” said Whelan
The next part will guide you on how to merge and choose your
Choose Your Adventure
(Examples and opportunities for the Metaverse)
One way to think of the Metaverse is as a set of opportunities your company can select from
Technology trends (i.e., blockchain-based currencies, digital identities, virtual assistants, virtual spaces, and immersive virtual realities) are now converging, and these concepts will be the foundation. Most of these trends are not yet fully mature, and the total value of true convergence is still unrealized by most organizations.
Yet some are already solid enough that they can grow existing lines of business and create new ones.
Retail, real estate, and entertainment companies are already investing and earning profits.
One way to think of the Metaverse is as a set of opportunities from which your company can select a few to focus on. Based on our years of work with the technology trends that are now converging to form the Metaverse,
We’ve identified six-step that we believe will be the Metaverse foundation.
Yet some of these concepts are already concrete enough that they can grow existing lines of business and create new ones.
Retail, real estate, and entertainment companies are already investing and earning profits. For other less mature Metaverse components, getting in at the start will help your company be ready for the Metaverse.
Actions
Step 1
Start today. Most companies lack institutional familiarity with Metaverse’s concepts, evolving quickly.
Some may also lack the skills and processes to understand and convert their business to the Metaverse while paying and investing money and time.
Assign at least one resource (such as a group) to understand key concepts relevant to your company and follow the Metaverse as it evolves.
Step 2
Develop a strategy. Identify gaps to close and long-term opportunities to build from the Metaverse and its key concepts, then work on foundational measures.
Many companies, for example, will probably benefit from implementing virtual agents as an assistant or customer care. At this point, you might need to reach professionals who already implementing and merging businesses and companies into the Metaverse.
Step 3
Test a few professional products. Some companies provide and can help launch your business and products into the Metaverse while discussing the benefits and the capabilities of doing what you want and testing some of their products or even tailoring a small demo for your cases.
Companies may also consider buying or leasing digital real estate for sales, advertising, and customer support. Digital real estate is likely a high-risk option since no separate digital worlds have yet proved that they will have lasting relevance, but it may be a reasonable choice for some companies to consider.
Companies will help you with Metaverse products
Elegantro.com
Touchcast.com
Step 4
The Metaverse and its existing components offer new challenges for cybersecurity, privacy rights, regulatory compliance, brand reputation, and anti-fraud efforts.
Companies should consider security at the services level so that no matter where your asset goes, security is maintained. To foster trust among consumers, shareholders, regulators, and other stakeholders communicate early what to expect from your Metaverse initiatives and how you will mitigate the potential risks.
Blockchain and AI, for example, can sometimes automate the authentication of identity, assets, transactions, and contracts.
Step 5
A digital environment may differ from what you have today. You may need new skills and tools to keep up with the gaps in the Metaverse; for example, your business is based on customer services and communication, and you might need to consider the possibility of integrating virtual agents and will probably need to speed up your services and security infrastructure. If you are working with a platform, assess how ready they are — and make sure that you can take your data with you if you switch providers.
Companies will help you with data and security.
Step 6
As it might seem a far technology for some of us, it is not, it is here, and it is evolving, and as a company owner, it is better to be one of the first to jump on this wave of revolution and huge benefits will come your way.
As it might seem a far technology for some of us, it is not, it is here, and it is evolving, and as a company owner, it is better to be one of the first to jump on this wave of revolution and huge benefits will come your way.
Conclusion
We are all living in a Dream. By combining our physical reality with the virtual world, companies have a chance to increase their popularity and customer/client relations. After all, as science-fiction has described, humans can easily let themselves be taken away by the lure of new technology, especially when it promises (and delivers) fun and profit.